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'In business and media,' says Mal Fletcher, 'We used to think that being "contemporary" was enough; that being up-to-date was a point in our favour,' he says. 'Today, though, we need to learn how to move ahead of the times.'
'There are hundreds of major companies and organizations that have a huge reputation today, but in ten years no-one will know who they are. Why? Because they're ignored the basic fact of leadership: influence is about engaging with the future, while adding real value to people's lives!'
As the Founder and Director of several successful organizations*, author of ten books and producer of quality TV and new media products, Mal is well aware of the challenges facing business, media and other organizations at this time of unprecedented change and opportunity.
'Being strategic and forward thinking,' he says, 'means more than simply knowing the latest trends; it involves developing a keen sense about what those trends mean - and what to do with that information to improve people's lives.'
'Being up-to-date with technology and leadership skills simply gives us a vocabulary through which to say something truly revolutionary and forward-thinking, something which adds lasting value to the human experience.'
'Being strategic means being able to fit the disparate trends into an overall narrative, to understand the big picture issues about where the world is headed - in communications, culture, leadership and generations.
'Armed with this kind of understanding your organization can speak where people listen, get generations working together for common goals and achieve long-term, lasting influence.'
*For more on Mal's leadership & media experience, see the bio section - click here.
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